Skip to Main Content

Sam's Furniture - From Jeff to You

Blog from Jeff London, 3rd Generation Owner of Sam's Furniture

Welcome to our Blog! We appreciate you checking us out and, hopefully, shopping with us. I'm Jeff London and, along with my wife, we are 3rd Generation Owners of Sam's Furniture and Appliances, serving the Dallas/Fort Worth Metroplex since 1946. Using this page, I will be sharing information about our business, our products and our team. I hope to have a little fun with it, as well.

Before we start, I do want to thank all of our customers and our team (past and present) for supporting us throughout the years. Our success has always depended on the community and we are lucky to have GREAT, LOYAL customers.

I look forward to hearing from you with any suggestions/concerns/feedback. Please email me at jeff@samsfurniture.com.

Ok...Let's do this....

Look What We Found in the Sam's Archives - Feb 2025

Check out this ad from 2001 and see my thoughts below.

Sam's Values even back then

Sometimes, when I have a moment, I venture into the "archives" look at some of the old ads. I mostly look to get some ideas from the past, to get a little giggle from the differing styles and to see how our value to the customer has changed (or not changed). This ad was from December 16, 2001 and was too good not to share. Notice that in 2001, the ad noted about "55 Years of Great Values". Today, we are over 24 years past that and we still have GREAT values for you! WOW, over 69 years being in business in Tarrant County.

Appliances, first. Whirlpool is still a major appliance manufacturer and a fixture on our floor. In 24 years, prices have certainly increased but not as much as you would expect especially with the improvements in sizes and features. VCR's and DVD's have given way to streaming and Smart TV's for a huge improvement in our TV watching. And, the biggest size on the add is a 61" TV for $1,799. Now, we can get a 65" TV for half that and we stock sizes up to 85".

On the other hand, see that furniture prices have not increased that much in 24 years. The "Beautiful Floral Print Sofa" is not only the style of the day but it is the starting price points of our sofas on our floor ($399). What do you think the next generation will say about the styling of the Burgundy striped sofa??? I am sure that they will LOVE it!!!!!!!!! We still have low prices and great values on recliners, bedroom sets and mattresses!

LEASE FOR LESS! Sam's was the trendsetter for offering Lease to Own plans for customers. We still report to all 3 credit bureaus to help our customers repair their credit. We still have the best program for our customers and made it better by offering 90 days Same as Cash! We still offer NEW, QUALITY furniture with more selection. And, we still offer better early payout options where you can save $$$$. All from your local store with the same family ownership after all these years!

"We treat you fairly....We treat you kindly... We are going to work hard to make your life better". That same promise has helped Sam's be the BEST furniture store for over 50 years and it is the promise that we run our business everyday!

I hope that you have enjoyed this trip down memory lane. We hope that you come by the store and share your memories. See you soon!

Buying a Mattress Does Not Have To Be Complicated! - June 2023

Over the 10+ years that I have been in retail furniture, I have worked with our community to help them get their new mattress. I've read books on the topic. I keep up with the trade magazines. I visit the trade shows, testing mattresses and talking to suppliers. I work with our sales team to get their thoughts. And, most importantly, I get feedback from our customers! Although I know that I have a lot still to learn, I have enough experience to I say that "Buying a mattress does not have to be complicated!"

Mattress basics. With the exception of air and water mattresses (admittedly, which I know very little about), every mattress is some combination of foam, steel and fabric. There are different types of coils, different densities and feels of foam, and way more fabric options than I care to think about. Those materials have varying costs as well. Our suppliers (Ashley Sleep, Serta and Royal Mattress) will figure out the best combinations of their materials to create a mattress with a certain comfort and support at a specific price.

Online vs Physical Store Purchase. I admit that I am biased on this topic. Although we have an online presence and can sell mattresses on our site, I believe it is extremely important to visit your local store, to touch and feel the mattresses and work with salespersons to get the right fit. YOU know your comfort and support needs and YOU can make a much better decision after laying on the mattresses. When you visit a store, you should expect to be asked about your sleeping style, your comfort level, your price expectations, the size needed and the expected usage (children, guest bedroom, etc.). Your salesperson should work hard to understand your expectations and find the right mattress for YOU!

Features. Mattresses, foundations, protectors, pillows and sheets have a very important job. They work together to get you the most restorative sleep possible. Good sleep helps us recharge for the next day, gives us more energy, makes us more healthy and enables us to think clearer. Basically, BE HAPPIER! When learning about the features of a mattress, think of what interrupts your sleep during the night. If you wake up because you feel hot, then a mattress that helps cool your body temperature would be valuable. If you toss and turn at night, then you should make sure that the comfort level is right for you. If you have aches that prevent restful sleep, then an adjustable base could be a good fit. Mattress manufacturers are always introducing new technology to help you get better sleep.

Here's another hint. Think of your shopping in 3 steps. First, pick out the best mattress for you at the BEST price. Second, pick your support structure for the mattress. Lastly, choose your sleep essentials (mattress protectors, pillows, sheets). Our website is separated so that you can follow this program. For our mattresses, we have highlighted the vendors, some features, everyday low prices and comfort levels and grouped them by size or price. Our "Foundations" page easily explains the options of what goes under your mattress. With our "Sleep Essentials", you can see the products that are the right finishing touches to customize your sleep.

Please use our website to shop and get a GREAT feel for your value expectations and to prepare for your testing of the mattresses at the store. Please email me with any questions. We look forward to seeing you in the store!!!